Timeline of Events & Key Concepts
Circa 2011: The core idea of Joey's Theory is articulated: "All behaviours are different levels of insecurity; love, is the complete lack of it." This foundational statement suggests an understanding that insecurity underlies most problematic behaviour, and love, which is defined as a lack of fear, is the ideal state.
Pre-2011 (Implied): Nina Fitzgerald experiences several key events that contribute to the formation of Joey's Theory:
Observing the behaviour of "Joey," a cockatoo, and realizing that he was operating from a place of fear in every moment. Biting was a clear sign of this, and responding by removing Joey from the situation gave him a sense of security and allowed him to relax and offer love back.
A conversation with her colleague, Becky Jo Quinn, where she realized Joey's behaviours were rooted in fear, solidifying the insight.
Nearly losing her Dad.
Experiencing the suicide of a close friend.
2012: Nina Fitzgerald refines the theory, stating: "A new era of self-security and love being the true measurement of people's ultimate development and potential." She also emphasizes that an individual's level of security (not insecurity) will become the "recognised ruling denominator of social status." The principle “The more love you give the stronger you are” is also established.
2017: The framework of Joey’s Theory is formalised in a document outlining:
"The Ladder of Insecurity," a scale that ranges from 0% (love) to 100% (suicide/murder/war). The scale progresses from Altruism (1%), Ego (55%), Jealousy (76%), Anger (85%), and Depression (90%)
A focus on the Western cultural conditioning that reinforces dealing with insecurities through offense and defense rather than love and empathy.
A differentiation between scenarios when attacked; responding with offense perpetuates the cycle of insecurity, whilst responding with empathy and love brings a sense of safety.
Ongoing: Nina Fitzgerald champions the idea that by understanding that people's actions are driven by insecurity, and through giving them validation and love, they can change for the better. Key tenets of the theory become:
The understanding that love is the ultimate strength and that it can be expressed through various low-frequency activities like nature, meditation, scuba diving etc.
Helping others is the most sustainable form of love and it validates both parties.
The power of silence as a form of security, as opposed to the often insecurity-driven act of “desperately seeking validation” through talking.
The application of Joey's Theory to a future vision of the world, where it is universally accepted and used to promote security, enable nature restoration, and explore global love-based energy.
The articulation of two succinct and powerful mottos: "Danger stop, fear go." and "Intuit, do it."
The cycle of love: “Receive love. Share love. Multiply love."
The distinction between intergenerational trauma passed on versus broken, BINT and POINT.
“Security attracts security and insecurity attracts insecurity. I know when I operate deliberately from a place of love and security people are drawn to my 'secure bubble', these actions are magnetic. You will be amazed at the power of being quiet, sincerely listening and being empathetic.”
July 22, 2023: Nina Fitzgerald is interviewed about Joey's Theory, during which she reiterates the core tenets, including the relationship of love to the lack of fear, and discusses how the experience of "Joey" the cockatoo helped crystalise the theory, and how nearly losing her father and her friend’s suicide cemented the theory.
2024 Nina Fitzgerald uses the acronym BINT to refer to "break the intergenerational trauma" and POINT to refer to “pass on the intergenerational trauma”. She also speaks of “Security attracts security and insecurity attracts insecurity”. Cast of Characters
Nina Fitzgerald: The primary proponent of Joey's Theory. She is described as someone "Empowering love, honouring nature" and identifies with Bundjalung Jagun (an Aboriginal Australian nation). Her experiences, particularly her interaction with a cockatoo named Joey, the near loss of her dad, and the suicide of a friend, led her to develop this human paradigm shift. She advocates for a world where love and security are the measure of individual and societal well-being. She identifies that she has been conditioned predominately by love and validation, leading her to thrive.
Joey (Cockatoo): Not a human, but a central figure in the theory's genesis. Joey's fearful behaviours and the realization that these behaviors stemmed from a need for safety, which is met by validation, gave Nina the insight to develop Joey’s theory. He is an example of non-human insecurity.
Becky Jo Quinn: Nina's work colleague. A conversation with Becky about Joey's behaviour contributed to Nina's realization that all behaviour is driven by different levels of insecurity, especially fear.
Camille Beaux: The interviewer who is described as having an energy that gifts others. Camille conducts at least two interviews with Nina about Joey's Theory.
Ian Judson: An accountant who commends the theory. He is an example of someone who is impacted by the theory.
Sussanne Sweet Pea: She expresses her love for Nina’s posts, and asks to PM her. She’s an example of someone who is impacted by the theory.
Vera Liea Watiningsih: She comments that Joey's Theory is similar to her understanding of behaviour. She is an example of someone who is impacted by the theory.
Dalai Lama & Mother Theresa: Mentioned as examples of people with "the incredible security to give with love constantly." They are seen as individuals operating from a position of true strength based on unconditional love and a lack of insecurity.
Daniel H. Pink: Author, quoted as saying "Empathy is about standing in someone's shoes, feeling with their heart, seeing with their eyes."
Martin Luther King Jr.: Civil Rights leader, quoted as saying "Love is the only force capable of transforming an enemy into a friend."
Mahatma Gandhi: Indian activist, quoted as saying "The best way to find yourself is to lose yourself in the service of others."
This timeline and cast capture the essence of the information provided, highlighting the core ideas of Joey's Theory and the key individuals involved in its development and dissemination. The Australian context is reflected in the reference to Bundjalung Jagun, the general tone, and the informal language.
Notebook LM 2025
