The core tenet of Joey's Theory regarding behaviour is that "All behaviours are different levels of insecurity; love is the complete lack of it" [1, 2]. This statement suggests that insecurity is the root cause of all negative or challenging behaviours, whether in humans or animals [3, 4].
Insecurity can manifest as violence, bullying, and depression, and these can be understood as calls for help or attempts to seek validation and security [1].
Love, on the other hand, represents complete security and the absence of fear [1].
The theory suggests that individuals who are secure and act from a place of love are the most developed and have reached their full potential [2, 5, 6].
These individuals are the true social leaders, and their secure energy draws others to them, creating a safe and supportive environment [7].
Joey's Theory asserts that the more love an individual gives, the stronger they become [8-14]. This is because love stems from a place of security and abundance, not from need or fear [15]. Giving love freely empowers both the giver and the receiver [15]. The theory encourages individuals to shift their perspective and recognize that most behaviours, even seemingly negative ones, are often driven by underlying insecurities [16]. By approaching these behaviours with understanding and compassion, we can help others feel safe, validated, and loved, which in turn can help them to heal and become more secure themselves [17].
Joey's Theory is named after a Sulphur-crested Cockatoo who helped Nina Fitzgerald, the theory's creator, to understand the relationship between insecurity and love in shaping behaviour [18, 19]. Initially, Joey, like many humans, was driven by fear and insecurity, exhibiting behaviours such as biting when he felt threatened [4, 17-20]. However, when Nina shifted her approach to prioritize Joey's safety and security, his behaviour transformed, and he was able to relax and reciprocate love [7, 18, 19, 21].
This transformation highlighted the profound power of love and security in overcoming fear-based behaviours [3]. Joey's story serves as a powerful metaphor for how love can heal and build trust, making both the giver and receiver stronger [21]. The sources suggest that if individuals and societies embrace love as a guiding force, they can evolve into a more compassionate and harmonious collective [22-24].
Notebook LM
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